The Great American Color Fade: How Car Lots Went From a Rainbow to a Parking Lot Full of Clouds
Walk through any dealership lot today and you'll see a sea of white, black, silver, and gray — punctuated, if you're lucky, by a single red pickup. It wasn't always this way. Mid-century America dressed its cars in lime green, coral, turquoise, and two-tone combinations that made a statement from a block away. What happened to all that color, and what does its disappearance say about us?